While this does sort of breed commercialism in schools, I see it as minimal compared to the sorts of free advertising that companies already get in terms of brand name clothes and accessories, among other things. Especially for businesses that cater to youth and the under-21 crowd (or even the coveted 18-49 demographic), I'm surprised more schools aren't attempting to pool their collective resources to fix this moderate line item expense.
So is the idea worth investigating further? Of course. With the state facing record shortfalls, it's time to start investigating new ideas. Or pooling resources and contractors.
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